- Google Ads
- Shopping Campaigns
- Performance Max
- D2C · Power Tools
Tomahawk Tools.
An offline tools brand with a dormant online store: ₹1,000 a day in budget, 5+ ROAS, and ₹2 lakhs a month in revenue to show for it.
- Peak ROAS
- 5+
- Ad revenue / month
- ₹2L+
- Daily ad budget
- ₹1K
Blended across Shopping and Performance Max campaigns.
From a channel that previously contributed zero revenue.
About $14 a day, a tight ceiling for the tools category on Google.
Expensive products, a tiny budget, and zero online track record.
The business
Tomahawk Tools is an established Indian brand selling power tools, hand tools, garden equipment, and cleaning machinery, primarily through offline retail.
They had an e-commerce presence, but it was effectively dormant. The online channel existed on paper; it wasn't generating meaningful revenue despite a real product catalogue and an active offline customer base.
What made it hard
The product range sits at the higher end. Power tools and heavy equipment are priced where a single bad campaign decision gets expensive fast, so a positive ROAS here demands precision, not experimentation.
Then there's the budget: ₹1,000 a day. For the tools category on Google, where brands regularly spend ₹10K+ daily, that's a genuinely tight constraint. A generic campaign approach would burn through it on unqualified traffic and produce nothing.
Daily ad budget
- Typical category spend₹10K+ / day
- Tomahawk Tools₹1K / day
Brands in the tools category regularly spend ₹10K+ a day on Google. Tomahawk had a tenth of that.
Precision over reach. The budget demanded it.
- Step 01
Shopping + Performance Max
We led with Shopping campaigns to capture high-intent buyers already searching for what Tomahawk sold. Performance Max expanded reach across Google's full inventory while keeping purchase intent as the primary signal.
- Step 02
Top-of-funnel discovery
The goal was net-new customer acquisition: getting Tomahawk in front of buyers who didn't know the brand but were actively in the market for tools. Not retargeting. Not branded search. Pure discovery.
- Step 03
Learn first, scale second
With ₹1,000/day, every rupee had a job. We treated the opening phase as a learning sprint, finding which product lines and intent signals converted before concentrating budget on the winners.
Four product lines, one tight budget.
- 01 / 04
Power Drills
- Cordless drills
- Rotary hammers
- Angle grinders
- 02 / 04
Blowers & Vacuums
- Wet & dry vacuums
- Air blowers
- Garden leaf blowers
- 03 / 04
Laser Tools
- Laser levels
- Distance measurers
- Line lasers
- 04 / 04
Hand & Garden
- Handsaws
- Screwdriver sets
- Pruners
- Rakes
Profitable from launch. Built to hold.
5+
ROAS at peak
Hit early and held. A 5+ blended ROAS on ₹1,000/day, across expensive products, in a category where generic approaches consistently underperform.
₹2L+
Revenue / month
From ₹0 in online ad revenue to ₹2 lakhs+ per month: a functional paid acquisition channel built from scratch, on a budget most agencies would turn away.
ROAS trend, campaign performance over time
Peak 5.2×When ROAS settled to 3–4x later on, the business stayed profitable. The product margins were healthy enough that even a conservative ROAS kept the machine running, and that's exactly what we had designed for.
Search volume is the only qualifier Google Ads needs.
Tomahawk isn't a trendy product. It's not in a high-glamour category. Power tools are decidedly unglamorous: priced above impulse range, sold primarily offline, and rarely the subject of viral marketing. None of that disqualified it from Google Ads success.
The demand was already there. People search for drills, angle grinders, and pressure washers every day. Our job was to build a campaign structure efficient enough to capture that intent within a tight budget, and hold the performance over time.
If there's real search demand for what you sell, Google Ads can convert it into revenue. The constraint isn't the platform. It's the strategy.
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Got search demand and a tight budget?
Bring the catalogue, the margins, and the daily budget. We will map out a Google Ads structure you can judge before we start.