Performance Marketing
Meta, Google, and YouTube campaigns built around creative velocity and clean attribution - so every rupee of ad spend pulls its weight.
- Full-funnel paid media (Meta, Google, YouTube)
- Creative testing systems & weekly iteration
- Pixel hygiene, server-side tracking, and reporting
Revenue & growth, engineered.
We don't just manage ad dashboards. We align high-velocity acquisition channels with conversion engineering, B2B lead plumbing, and attribution tracking to scale real business metrics.
Meta Ads
Algorithmic Scaling Architecture
Simplified account structures optimized for the Meta Pixel and Conversions API. We feed machine learning models broad, consolidated data to scale budgets profitably.
Google Ads
Intent-Driven Acquisition
Funneling spend directly toward high-intent search queries. We structure Performance Max campaigns around solid asset groups rather than generic bidding.
Conversion & CRO
Maximizing Value per Click
We analyze user sessions, drop-offs, and checkout friction to systematically increase the revenue earned from every single visitor we acquire.
Lead Generation
Predictable Pipeline Engineering
Structuring outbound messaging and inbound capture forms around high-intent lead triggers, ensuring sales teams speak only with qualified buyers.
Data & Attribution
First-Party Attribution Models
In a post-iOS14 world, browser pixels fail. We build server-to-server data models that map user touchpoints to actual CRM/Shopify sales.
Performance Marketing that earns its keep.
We run performance marketing for D2C and e-commerce brands that have outgrown the freelancer stage. Our team builds full-funnel paid media on Meta, Google, and YouTube around two ideas: ship more creative than your competitors, and trust attribution you can actually defend in a board meeting.
What we cover, end to end.
Meta, Google, and YouTube campaigns built around creative velocity and clean attribution - so every rupee of ad spend pulls its weight.
- 01 / 06
Meta Ads
Prospecting, retargeting, and DPA at scale. Campaign architecture built for creative testing, not vanity dashboards.
- 02 / 06
Google Ads
Search, Performance Max, and Shopping campaigns tuned for profitable ROAS - with negative keyword discipline and clean conversion mapping.
- 03 / 06
YouTube & video
Hook-led video ads that earn attention in the first three seconds, paired with measurement that ties views to revenue.
- 04 / 06
Creative testing system
A weekly cadence of new concepts, hooks, and angles - briefed, shot, edited, and shipped without breaking the account.
- 05 / 06
Tracking & attribution
Server-side conversions API, GA4, and warehouse-grade event tracking so the numbers in your reports match the numbers in Shopify.
- 06 / 06
Reporting & insights
Live dashboards plus a written weekly note: what changed, what we tested, what's next - no PDFs you'll never open.
What you actually get.
Every engagement ships these as standard. Anything outside this list gets scoped explicitly so there are no surprise add-ons.
- Account audit and 90-day growth plan
- Rebuilt campaign structure across Meta and Google
- Server-side pixel + GA4 event taxonomy
- Live performance dashboard (Looker Studio)
- Weekly creative drop and test calendar
- Monthly business review with the founder
A process built for shipping.
- Step 01
Audit
We pull 90 days of account data, tag what's working, and surface the leaks - tracking gaps, broken structures, fatigued creative.
- Step 02
Rebuild
Clean campaign architecture, fresh creative, and tracking you can trust. We launch with a clear hypothesis, not a kitchen-sink media plan.
- Step 03
Test
Weekly creative iterations, audience experiments, and bid tests. Wins go into the always-on plan; losers get killed without ceremony.
- Step 04
Scale
Once the unit economics hold, we open the budget - new geos, new placements, new funnels - while watching CAC like a hawk.
Common questions.
The questions every founder asks on the first call - answered up front.
What's the minimum monthly ad spend you work with?
We're most useful at ₹5L+ per month in paid spend. Below that, the testing volume is too thin for our system to outperform a strong in-house operator.
How long before we see results?
Tracking and structure are live in week one. Meaningful CAC and ROAS movement typically lands inside 30-60 days, depending on creative volume and seasonality.
Do you produce the ad creative too?
Yes. Our in-house creative team runs concepts, scripts, and edits weekly. We can also work with your existing brand or studio if you prefer.
Who actually owns the ad accounts?
You do. We work inside your Meta Business Manager and Google Ads accounts so nothing leaves with us when the engagement ends.
Can you take over from an existing agency?
Often. We do a 2-week parallel run where possible - audit, transition tracking, then swap delivery without losing learnings.
Ready to talk performance marketing?
30 minutes with a senior operator. We'll pressure-test your goals, share what we'd do, and tell you honestly if we're the right fit.