One campaign
Performance overview
- 1,040
- Purchases
- ₹682.69
- Avg. cost per purchase
- 4.37×
- ROAS
All case studies
- Meta Ads
- D2C Fashion
- E-commerce
- UGC Strategy
Fashion Floor India.
Revenue grew 10× in one quarter.
Fashion Floor India came to us with a working Meta Ads account and a 3× ROAS. With 100+ SKUs and a strong UGC pipeline, we structured their funnel and scaled it into their best quarter ever.
- Revenue in 90 days
- 10×
- Average ROAS
- 4.4×
- Peak monthly revenue
- ₹10L
- Campaigns managed
- 45
From ₹1 lakh in September to ₹10 lakh in December 2023.
Held across the account while spend and revenue scaled.
Reached in December, the best month in the brand's history.
Each with one measurable objective and a clear budget logic.
The challenge
100+ SKUs, no clear starting point.
A broad catalogue
Fashion Floor India had a broad catalogue of women's ethnic and casual wear: over a hundred products with no clear data on which SKUs could scale with paid ads. Testing every product individually would burn budget before any pattern emerged.
Existing but unstructured
They were already spending on Meta Ads, pulling around 3× ROAS on a smaller scale. The account lacked funnel segmentation: all campaigns were doing too many jobs at once.
Creative volume without direction
They had a healthy supply of UGC content from influencer barter deals, but no systematic way to identify winners and double down on them before the content went cold.
The approach
A structured funnel, built to compound.
Rather than running one catch-all campaign, we segmented the account by function, so every rupee had a clear job and winners could be scaled without disrupting the rest of the funnel.
- Step 01
Campaign architecture
We restructured the account into distinct campaign types (Cold Creative Testing, Scaling, Cost Cap, Retargeting, and LLA) so each campaign had one measurable objective and a clear budget logic.
- Step 02
UGC creative engine
Their barter-deal UGC content was the real fuel. We systematically tested every new creative in cold campaigns, tracked performance daily, and had a clear threshold for when a creative was worth scaling.
- Step 03
LLA & retargeting
Instagram had already built an engaged audience. We used past purchase data and website visitor lists to run LLA and retargeting campaigns at above-average ROAS, pulling warm audiences into the funnel at low CPA.
- Step 04
Cost cap scaling
When a creative proved itself, we launched dedicated cost cap campaigns to scale it horizontally and vertically without letting CPA drift. New winners got their own campaigns within 48 hours of validation.
Campaign architecture
Five campaign types, one job each.
- 01 / 05
Cold Creative Testing
- 02 / 05
Scaling
- 03 / 05
Cost Cap
- 04 / 05
Retargeting
- 05 / 05
LLA
The results
From ₹1 lakh to ₹10 lakh in a quarter.
Over the engagement, Fashion Floor India scaled from ₹1,00,000 in September to ₹10,00,000 in December: a 10× revenue jump while maintaining a healthy ROAS across the entire account.
Monthly revenue, Sep to Dec 2023
Dec peakThe proof
“One campaign alone delivered 1,040 purchases at a 4.37× ROAS, from a single structured Meta Ads campaign.”
From Meta Ads Manager, Oct 2023 to Mar 2024
Campaign performance, straight from Meta Ads Manager.
41 ads
Ad-level breakdown
- 4.40×
- Avg. ROAS
- ₹30.87L
- Purchase value
45 campaigns
Campaign overview
- 4.20×
- ROAS
- ₹54.87L
- Total purchase value
What this proves
UGC × structure = compounding growth.
Fashion Floor India already had the ingredients: a strong creative pipeline and an engaged Instagram audience. What they needed was a funnel built to convert that energy into consistent, scalable revenue.
Structuring the account by campaign function, and moving fast on winning creatives, is what unlocked the 10× jump.
Idea to impact
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Got the creative but not the structure?
Bring the catalogue, the creative pipeline, and the current ad account. We will map out a funnel you can judge before we start.