- Meta Ads
- Website Redesign
- Conversion Optimisation
- D2C · Health & Wellness
Olixir.
Wood-pressed oils that doubled their online revenue.
Olixir makes premium cold-pressed, wood-pressed oils the traditional way: no heat, no chemicals. We built the ads and rebuilt the store to turn that story into sales.
- Revenue growth after SCRAFT onboarding
- 2×+
- SKUs across oils, ghee & wellness
- 10+
- Direct-to-consumer Shopify store
- D2C
- Ongoing partnership, ads still live
- Active
Good oil. Old method.
Olixir is built on a simple belief: the best oils are made slowly, with no shortcuts. Every bottle is wood-pressed the traditional way, with no heat, no chemicals, and no industrial processing, preserving nutrients, aroma, and flavour the way nature intended.
Their range spans cold-pressed groundnut oil, coconut oil, sesame oil, mustard oil, and a growing lineup of wellness oils, all targeted at health-conscious Indian households tired of refined, chemically processed alternatives.
When they came to SCRAFT, they had the product quality and the brand ethos. What they needed was scale: more people discovering them online, and a store that converted those visitors into buyers.
Great product, hard category.
Cold-pressed oils are a considered purchase. Customers need to understand why they're better, and trust the brand before they buy.
Educating the buyer
Most Indian shoppers are accustomed to refined, mass-market oil brands. Convincing them to switch to cold-pressed, at a premium price, required ads that explained the "why" clearly and convincingly, not just the "what".
Store not converting
Traffic was arriving at the website but not converting. Product pages lacked the trust signals, visual quality, and copy that would push a considered buyer over the line. The site needed to do as much work as the ads.
Scaling without waste
With a growing SKU range, the challenge was figuring out which products resonated most with paid audiences, and building campaigns that scaled efficiently without burning budget on low-intent clicks.
Building brand recall
In a market dominated by household names like Fortune and Saffola, a DTC brand like Olixir needed to build visual identity and brand recognition from scratch, making their traditional story feel premium, not just niche.
Ads that educate. A store that sells.
We ran two parallel tracks: high-converting Facebook Ads that brought in the right buyers, and a rebuilt website that closed the sale once they arrived.
- Step 01
High-converting static ads
We designed bold, benefit-led static creatives that addressed the buyer's question head-on: "Why cold-pressed?" Clean product visuals, strong claims (no heat, no chemicals, traditional press), and clear calls to action drove qualified traffic from Facebook and Instagram.
- Step 02
Facebook Ads, full funnel
We ran awareness and retargeting campaigns side by side. Top-of-funnel creatives introduced the brand story; retargeting brought back high-intent visitors and cart abandoners with urgency-led copy and bundle offers, maximising every rupee spent.
- Step 03
Website redesign
We rebuilt the Olixir website from the ground up, refreshing the visual identity, improving navigation, and creating a store experience that matched the premium, traditional quality of the product. The new design felt as good as the oils taste.
- Step 04
Product page CRO
Every product page was optimised for conversion: better photography, benefit-first copy, trust badges, FAQ sections addressing cold-press skepticism, and bundle upsells. We turned product pages into closing machines, not just listing pages.
A store built to convert.
The website was rebuilt to match the premium quality of the product, and to work harder as a sales engine.
When we first saw the Olixir store, it wasn't doing justice to the product. The site looked generic, a missed opportunity given how strong the cold-pressed story actually is.
We redesigned the entire experience
- Full visual redesign: a dark, premium, artisanal feel that reflects the product
- Improved homepage storytelling and brand hierarchy
- Product pages with benefit-led copy, better photography, and trust signals
- Bundle and upsell prompts to increase average order value
- Faster navigation and cleaner category structure
The result: a store that matched what the ads were promising, and converted visitors into buyers far more consistently.
Revenue. Doubled.
After bringing SCRAFT in, Olixir's online revenue more than doubled, and we've kept managing and scaling their ads every month since.
2×+
Revenue growth post-onboarding
↑ AOV
Higher average order value via bundles
Ongoing
Active partnership, continued growth
Great product. Right people. Ready store.
When the product is genuinely great, the agency's job is to make sure the right people see it, and that the store is ready when they arrive.
More work from SCRAFT.
5+
Peak ROAS
Tomahawk Tools
₹2L+
Ad revenue / month
₹1K
Daily ad budget
Tomahawk Tools
From a dormant online store to a ₹2 lakh/month Google Ads channel
10×
Revenue in 90 days
Fashion Floor India
4.4×
Average ROAS
₹10L
Peak monthly revenue
Fashion Floor India
Revenue grew 10× in one quarter
3 mo
Consistent revenue growth
Vincenzo Capuano
₹3–5L
Media spend / month
Jul 2026
India debut
Vincenzo Capuano
Building hype before the first pizza was served
Great product, but the numbers don't show it yet?
Bring the product range, the store, and the current ad account. We will map out the ads and the site changes you can judge before we start.