PurCarbon
introduction
Pur carbon is an online retail store that typically sells performance and luxury based goods in the categories of wallets, phone covers, wrist watches bands, bag packs and swanky face wearable masks. In the name Purcarbon, the word “carbon” implies that the products sold are all made of carbon fibres. So the uniqueness of a brand is attributed to such a characteristic that only few brands possess.
areas of opportunity
PurCarbon needed to improve their sales of their online retail store. They were experiencing low sales for at least 4 months and was not getting any results even after hiring a freelancer or normal agency to get the job done.
That is were we came into picture, as SCRAFT to change Purcarbon’s fate. We saw areas where the client could improve their sales
1) Search Engine Optimization
2) Social Media Marketing ( Instagram, Facebook )
3) Ads delivery ( Facebook and Instagram )
4) Facebook Pixel integration
5) Shopify store optimization
firsts, we started with optimising their shopify store
We integrated instagram shopable, pixel and gave the client a neat looking shopify store with products listed in the most understandable fashion. We also optimised the payment gateway system by integrating different checkout methods like CCavenue etc. We also optimised their social proof widgets and made their site feel unique.
we then improved their social media presence
Increased Follower Growth and Engagement : We worked towards getting them great organic growth which which benefited their brand in the long run, and help them outperform their competitors
Professional Excel Reporting and Analytics : Detailed insights with numeric analysis was given on how their account has grown over time, along with remedial measures to improve performance
Location Based Targeting : Reached out to the right audience, irre-spective of where they are, generate targeted leads, and increased rev-enues.
Hashtag Ranking : F-lashtags are key to Instagram growth. We conduct-ed extensive research and give them the best hashtags , so their posts became popular , faster than their competitors.
Genuine Fans and Followers : We grew their fan and follower base manually with dedicated attention to the finer nuances of branding and marketing.
Content Creation : We began posts weekly ,which can included simple videos or high quality graphic design
Content Scheduling : Scheduled posts based on daily and weekly en-gagement trend analysis
Custom Ad Set Creation : We created custom high quality ads for them that will help them reach the right audience. A/b split testing was also done.
Statistics and Reports : We gave them powerful insights based re-ports of their brand’s performance on Facebook
Group Joining : We increased their brand’s reach and engagement by joining niche Facebook groups that were relevant to their customers and industry.
1) URL Targeting: We started by optimising specific URLs for their website, and slowly improve the ranking of all their URLs
2) High Value Keyword Research : We researched relevant, trending, niche specific keywords that were applicable to their target audiences in specific targeted locations, to improve their brand’s online visibility
3) On Page Optimisation : Under this service we optimised their con-tent and HTML source code for better SEO performance
4) Off Page Optimisation: Included Manual Search Engine Submis-sion, Directory Submission, Social Bookmarking, Classified Submission, Video Submission, Pdf Sharing.
5) Technical SEO: Included website speed optimisation, hyperlink opti-misation, alt text optimisation, robot.txt creation, xml site map creation, and more
6) Campaign Strategy : Included laying out a detailed campaign strate-gy for SEO
7) Report analytics : Includes regular report analytics of their sites SEO performance
