Nowadays, the term digital marketing is thrown around very casually. There is no one perfect definition of digital marketing. Depending on who you ask, social media, email marketing, or content is the answer. Let us dissect the term in an easy way!
By April 2021, India alone reported 330 million Facebook users. Making Facebook one of the most popular advertising platforms in the world. You might be asking yourself, how can you effectively take advantage of this platform? Now finding your potential audience in that 330 million users is like finding
Using Facebook Pixel and Google Analytics to target customers at their different journey stages. Let us understand the customer journey before we jump onto how we can effectively use analytics with it. What is a Customer Journey? In simple terms customer journey is the different stages through which a cu