Artezy-portfolio
introduction
Artezy is an online retail canvas store that typically sells canvas art in the categories of motivation, abstract nature etc in 5 set, square set and rectangle set format. In the name Artezy, the word “artezy” implies that the website also sells ondemand art canvases. Artezy is one of kind as they also collaborate with artists of genres to sell their art also.
areas of opportunity
Artezy needed to enhance their online exposure and engagment in terms of social media. They needed help and support when it came to content management and scheduling also. Facebook ads was also an important aspect to target. Without the Facebook and Instagram marketing the brand would not reach many users at one time.
That is were we came into picture, as SCRAFT to change Artezy’s fate. We saw areas where the client could improve their sales
1) Search Engine Optimization
2) Social Media Marketing ( Instagram, Facebook )
3) Ads delivery ( Facebook and instagram )
first, we started with optimising social media
First we targeted their Instagram, changed their bio and make it more attractive. We also started a post schedule where they could target the right audience and bring about some engagement. We felt that Instagram was the best platform as it brings in a lot of conversions.
and this how we improved their instagram
Increased Follower Growth and Engagement : We worked towards getting them great organic growth which which benefited their brand in the long run, and help them outperform their competitors
Professional Excel Reporting and Analytics : Detailed insights with numeric analysis was given on how their account has grown over time, along with remedial measures to improve performance
Location Based Targeting : Reached out to the right audience, ire-spective of where they are, generate targeted leads, and increased rev-ensues.
Hashtag Ranking : Hashtags are key to Instagram growth. We conduct-ed extensive research and give them the best hashtags , so their posts became popular , faster than their competitors.
Genuine Fans and Followers : We grew their fan and follower base manually with dedicated attention to the finer nuances of branding and marketing.
Content Creation : We began posts weekly ,which can included simple high quality graphic design and creatives
Content Scheduling : Scheduled posts based on daily and weekly en-gagement trend analysis
Custom Ad Set Creation : We created custom high quality ads for them that will help them reach the right audience. A/b split testing was also done.
Statistics and Reports : We gave them powerful insights based re-ports of their brand’s performance on Facebook
Group Joining : We gave them powerful insights based re-ports of their brand’s performance on Facebook Group Joining : We increased their brand’s reach and engagement by joining niche Facebook groups that were relevant to their customers and industry.
1) URL Targeting: We started by optimising specific URLs for their website, and slowly improve the ranking of all their URLs
2) High Value Keyword Research : We researched relevant, trending, niche specific keywords that were applicable to their target audiences in specific targeted locations, to improve their brand’s online visibility
3) On Page Optimisation : Under this service we optimised their con-tent and HTML source code for better SEO performance
4) Off Page Optimisation: Included Manual Search Engine Submis-sion, Directory Submission, Social Bookmarking, Classified Submission, Video Submission, Pdf Sharing.
5) Technical SEO: Included website speed optimisation, hyperlink opti-misation, alt text optimisation, robot.txt creation, xml site map creation, and more
6) Campaign Strategy : Included laying out a detailed campaign strate-gy for SEO
7) Report analytics : Includes regular report analytics of their sites SEO performance